DEVYNERIOS is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, unique production methods and recipes based on natural ingredients.
Each product is unique and different. The key distinctions are also reflected in the label designs. Originalios design communicate authenticity. Žalios is multi-layered and rich – immersing you into the mystical world of herbs. Raudonos – courage and youthfulness are reflected using asymmetry and vivid colours.
We started with the first challenge – clear unification of the products into a single family. All three beverages are united by a few key messages: natural ingredients, herbs and plants, and mysticism. This is why the motif of plants and herbs is dominant in the design of all of the products.
A new symbol has also been created as a unifying element. It underscores the pagan legend – the role of the three planes – the underworld, the earth and the sky.