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Stumbro Starka Darkside

  • January 26, 2023

Kiekvienas turi savo tamsiąją pusę.
Plečiant tradicinės Starkos šeimą, sukurta tamsi ir paslaptinga, specifinio skonio Starka Darkside. Lėtai brandinta ąžuolu, praturtinta rūkytų prieskonių ir skrudinto ąžuolo dūmo aromatu.
Kurdami produkto dizainą siekėme perteikti unikalias skonio savybes. Tamsi gili juoda spalva, pereinanti į padūmavusį pilką koloritą, praturtinta aukso folijos akcentais, gausiai ornamentikai suteikė dar daugiau paslapties. Tęsiant Starkos legendą, sukurtas slėpiningas gandro personažas. Pasitelkiant simbolių magija ir juodojo gandro kerus, Starkos tamsioji pusė atsiskleidė savitu mistiniu pavidalu.

Everyone has their own dark side.
In expanding the traditional Starka (the oldest Lithuanian bitter) family, Starka Darkside – a dark and mysterious beverage with a specific taste – was created. Slowly matured in oak and enriched with the aroma of smoked spices and the smoke of roasted oak.
In developing the product design, we strived to convey the unique taste properties. The dark, deep black colour turning into a smoky grey palette and enriched with gold foil accents gave even more mystery to the intense ornamentation. Continuing the Starka legend, a mysterious stork character was created. Through the magic of symbols and the spells of the black stork, Starka’s dark side unfolded in a distinctive mystical form.

 

 

Illustrations by Rimas Valeikis

Photos by Edgaras Marozas

 



National Packaging Design Awards NAPA: 1st place in Alcoholic Beverages Packaging Category 2019

A’ Indigo Design Award. Silver in Packaging Design 2020

 

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